A Day in the Life of a Marketer

Marketing is a very popular career choice and we get many candidates coming in looking for marketing roles.

However, marketing is a vast field, and many don’t fully understand the full breadth of roles in Marketing. We spoke to Eoin Kavanagh, who currently works as business-to-business marketer at a corporate training company. He also has a side-hustle, which involves helping people become better marketers in 100 days at Daily Marketing.

Background

Firstly, a bit of my background. I graduated with a Bachelor of Commerce from University College Dublin and I’m currently a Graduate Marketing Executive at a global corporate training company. It’s fair to say that I took the typical route into a marketing career; get a business degree and specialise while doing it. But that doesn’t mean that you have to follow the same path. There are some interesting apprenticeships and internships out there to side-step the typical route.

Typical day

Here’s what my typical day looks like:

 08:30 – 08:45

Like all office jobs, check all emails. I flag emails that need a response and add any “To-dos” to my list.

 08:45 – 09:00

Reply to emails and seek clarification on some requests (I can receive some pretty vague briefs!).

 09:00 – 10:00

Check website leads from marketing automation.

10:00 – 10:30

Qualify leads and send to the sales team for follow up.

10:30 – 12:45

Graphic design work. I do a fair bit of design work, something I picked up when I started my graduate job. It’s useful to have a design flair when working in marketing.

12:45 – 13:45

Lunch.

13:45 – 14:15

Read marketing blogs. It’s important to stay up-to-date in marketing as things change quickly.

14:15 – 15:00

Admin work. This can’t be avoided, it has to be done!

15:00 – 15:15

Monitor social media. What are people saying about my industry?

15:15 – 16:15

Presentation design. Generally, the sales team will ask for me to improve their bland PowerPoint slides. I really enjoy this.

16:15 – 17:00

Anything that needs to be done ASAP is finalised before going home.

17:00

Home.

Things generally change day-to-day as a marketer. The above is a pretty accurate summary of a recent workday. Sometimes you’ll have some free time and can donate more time to training and keep up-to-date on industry trends.

Check out our marketing roles here. For more information on marketing, see our blog posts on what is digital marketing, and what is social media marketing.