7 Digital marketing influencers you should know

Marketing used to be straightforward. It was billboards, print ads and door-to-door salesman pushing their new product but technology changed the face of marketing. Now we’re all competing on the Internet, a noisy and cluttered space, through social media channels, podcasts and e-mail marketing campaigns.

And these campaigns rely on ‘word of mouth’.  According to the Musefind platform, 92% of consumers trust an influencer’s opinion over traditional advertisements.  Influencers are people who have strong credibility on a specific topic and share their ideas through social media.  You’ll find most influencers use blogging, vlogging and Instagram to connect with their audience.

If you want to step-up your digital marketing game, here are influencers you should know.

Aleyda Solis

Forbes has included Solis as one of the 10 digital marketing specialists to follow and after 8 years in SEO, you’d be wise to follow her.  Solis is an International SEO consultant who provides services through her company Orainti.  Her blog is a hotbed for great tips like how to recover organic search traffic and tips for successful SEO consulting.

Oli Gardner

Got a great site but find it difficult to keep customers on your landing page?  Then Oli Gardner’s your man.  As a co-founder of ‘Unbounce’, he knows a thing or two about increasing conversion rates.  He is considered an early content marketing pioneer and, he is now an engaging and energetic speaker.

Neil Patel

Even beginner digital marketers will have stumbled upon Neil Patel.  He is one of the most well-known figures and his resume is impressive: co-founder of Crazy Egg, Hello Bar and Kissmetrics.  Patel helps budding digital marketers and big name companies like HP, Amazon, NBC and GM to grow their revenue.

Larry Kim

Kim is considered an influential PPC expert and an important voice in Online Advertising. He helps over 2,000 clients and is working on a new venture: Mobile Monkey. It is the next generation of AI based mobile marketing solution and it could change the digital marketing game. He’s one to keep to your eye on!

Angela Brooks

With a decade of influencer experience, Angela Brooks is a top marketing professional.  Brooks has helped define how social media, traditional marketing principles and community engagement can work with SEO to execute hundreds of innovative and successful campaigns.

Joe Pulizzi

Also known as a master speaker, entrepreneur, podcaster and author.  Pulizzi has founded many start-ups but his greatest achievement is CMI.  The Content Marketing Institute is a top content marketing educational resource, and it has guided many brands.  Also to add to his accomplishments, Inc. Magazine crowned CMI as the quickest growing business media company of 2014.  No biggie!

Lilach Bullock

Bullock is a professional speaker and author in social media and online lead generation.  If you’re looking for the latest in lead generation, then she’s a great influencer to follow.  Forbes listed her as one of the Top 20 Women Social Media Influencers and Career Experts calls her the #1 Digital Marketing Influencer.  Her expertise lies with content marketing, coaching, sales funnels and securing website conversions.

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By Francesca Hooper 

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