With technology developing dramatically in recent years, the IT industry is certainly booming and is seeking more candidates than ever before, to get into the sector.

Having hundreds of job applicants is all well and good until it’s unmanageable.

If you have ever wondered what marketing techniques your company should be utilising for the future, you’ve come to the right place.

Digital marketing has proven effective in the promotion of small to large businesses, however, in recent times, it has played a major role in convincing the UK nation to have the vaccine to protect them against the COVID-19 virus.

Currently, many businesses (restaurants, theatres, holiday homes, shops, hairdressers, nail salons, etc …) are unable to fully operate due to Government Covid-19 restrictions.

Hiring junior software developers can be tricky, especially when you’re not an experienced dev yourself.

So you want to score your dream graduate job at a tech start-up, but you don’t know where to start.

Content Marketing is described by the Content Marketing Institute as: ‘a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable consumer action’.

Firstly, what is PPC?